Expectation is not a strategy

Bereket Kelile
Sep 23, 2022

Markets can stay irrational longer than you can stay solvent.

This famous quip from Keynes is great advice for anyone in many situations.

Sometimes, I’ve been in a position where I succeed if things happen the way I think they should happen.

Other times, I’ve been in a position where I succeed even if things happen contrary to my expectations.

You always want the latter, especially when it’s something beyond your control.

--

--

Bereket Kelile

I reinvented my career by starting a small business, and I’m not done reinventing. I continue to help others through the fog so they can see clearly.